Poco X6 and X6 Pro – presented

Poco X6 and X6 Pro are the latest flagships of the Poco X-series that were unveiled at an exclusive event. This new generation of smartphones brings updated chipsets, impressive fast charging of 67 W, and extended software support. Source:

Xiaomi awarded the prize to the Croatian company Bijelić Co. for premium partnership

From October 12 to October 14 this year, the world’s leading manufacturer of mobile phones and consumer electronics, Xiaomi, hosted the "Global Partner Conference 2023" in Beijing, which gathered over 600 industry suppliers, partners and leaders from 58 countries and regions, during which it awarded the prize for premium partnership to Bijelić Co., the renowned Croatian company in the field...

We have tested the Amazfit Cheetah: A watch that trains and motivates you, but one thing is really impressive

Running used to be a simple sport, but now it seems that it can’t be done without overpriced sneakers, accessories, gadgets... For years, a runner’s most loyal friend has been their fitness watch, and at the recent Zagreb marathon we noticed that more and more runners have chosen Amazfit watches. In an effort to find out what it is all...

Viktor Bijelić (Bijelić Co): We bring products that make everyday life easier and more beautiful

As an experienced distributor, Bijelić Co recognized the opportunity and in 2018 expanded its business to the import and sale of household appliances, as well as Xiaomi smartphones. Today, through sales, distribution and logistics of the ELFBAR brand, it is expanding its business to the field of e-cigarettes as well. Source:

Applause and prizes for the best eighth graders

For more than 30 years of operation, our company has cared for and has been supporting its local community, the Town of Osijek and Osijek-Baranja County. We sincerely care about the future of our young generations and their further education and business paths. Therefore, this year we joined the "Najosmaš" ("The Best Eighth Grader") project again, which is being organized...

Jasminka Vidaković: Career is a long-distance race

Jasminka Vidaković is the head of the sales department for Xiaomi at Bijelić Co. Love for technology has always been present in her life, and her career beginnings were also related to the IT and technology sectors. However, that love did not move towards programming jobs, but it headed in the commercial direction, which, she believes, is more than important...

We participated in the workshop “Truths and Myths about Detox”.

At the end of February, with the Amazfit, smartwatch brand, we participated in a workshop "Truths and Myths about Detox" organized by Gloria Magazine IN. UAs part of the workshop, renowned Zagreb nutritionist Ivana Barišić informed us with her advice on healthy and proper nutrition and a healthy lifestyle. Amazfit presented the "T-Rex 2", "Bip Pro", "GTS 3", and the elegant...

The new and thinnest POCO phone to date – POCO X5 and POCO X5 Pro

Yesterday in Croatia, today in Slovenia! The Xiaomi team Croatia, in collaboration with Bijelić Co as the main distributor for both territories, introduced the new and thinnest POCO phone to date - 𝗣𝗢𝗖𝗢 𝗫𝟱 and 𝗣𝗢𝗖𝗢 𝗫𝟱 𝗣𝗿𝗼. Read more about these elegant phones with brilliant performance on the portal. Source:

Web push in a smartphone e-store

Our colleague Lara Majcan knows what to do when you need a better online sale. She shared her thoughts and experience using a web push strategy to increase online sales. Read the full interview. Source: